iSense makes use of our patented Sense Engine™ technology. The product is the result of over 10 years of development and is the brain child of Professor David Crystal OBE, one of the world’s leading linguists.

The Sense Engine development has benefited from a  team of 40 lexicographers and encyclopedists that have worked their way through all the words and senses in English that are likely to discriminate and disambiguate contexts, and to give them appropriate classification.  The result of this unique development enables the Sense Engine™ to classify any webpage into one of 3,000 categories. Within the Sense Engine, there are over 1,000,000 concepts which are individually defined into an expansive semantic ontology.

Unlike other 'contextual' technologies that simply leverage bidded keywords, the Sense Engine will analyse all words on a single page and is designed to pinpoint the exact subject of each page, thereby greatly enhancing the targeting of relevant ads on the page.

Similarly, unlike statistically based algorithmic or natural language technologies, iSense does not require training in order to identify relationships between words. This exhaustive work has been created using expert linguistic knowledge, to be capable of identifying the key information required to identify the context(s) on any given page.  

Once the category of a web page has been defined, iSense™ is than able to deliver semantically targeted ads to the true context of every web page via ad pepper's proprietary adserver eMediate. Capable of handling billions of impressions per day, the iSense infrastructure is highly scaleable and designed to serve a global advertising network and its clients.

For further information on our technology, please contact us.