Campaign Optimization

The iSense topic categories are fully integrated into ad pepper media’s Ad Server, providing a strong foundation for efficiently optimizing any campaign. First the desired campaign subcategories are selected from the 3,500 topics available.

During the course of the campaign, badly performing topics are removed from delivery as part of ongoing optimization. As a result, the campaign is only placed with the subtopics that deliver high response ratings. This ensures that the campaign is streamlined step by step so that it only appears in contexts relevant to the users.