Placement in contexts that cause damage to the brand
As our semantic technology not only performs a mere keyword search but also analyzes the entire text according to human logic, it can detect and block critical contexts within the fraction of a second. This helps you to avoid negative placements that might adversely affect your brand.
Typical examples include:
- Advertisement for an airline next to an article on an airplane disaster
- Advertisement for children’s clothing next to an article on a child molester
- Advertisement for a diet next to an article on anorexia
- Advertisement for wine or beer next to an article on alcohol abuse or addiction
- Advertisement for a new car model next to an article on a deadly car accident
- Advertisement of a known brand on pages with pornographic content
Negative placed advertising on the Internet
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