Brand Protection
Our brand protection filter also draws on the patented Sense Engine™ technology. The system reads and recognizes all words, including all possible meanings, on a page to identify potentially controversial content.
Benefits of our brand protection filter:
- Reliably block controversial topics
- Large reach across a multi-marketer meta network
- Blocking takes place at the Web page level, so only controversial inventory is lost.
There is no need to exclude entire websites! - Customized exclusion of sensitive topics
This process takes place before the campaign is delivered, preventing the ad from being placed in controversial contexts.
