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Advertising Relevance


Online advertising has extraordinary potential – however, relevance of the content to advertising remains very poor. This forces advertisers to compromise to meet the challenges of the medium. iSense represents the next generation of advertising delivery, ensuring that marketers can deliver the right message at the right moment and to the right content, while upholding their reputation and trust with consumers.

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Semantic Targeting


iSense provides rapid semantic analysis of web pages in analysing each and every word on the page to identify the proper themes. Unlike current vendors, iSense goes beyond mathematical algorithms and basic techniques that in many cases present the user with ads that are completely out of context, whilst forcing the advertiser to compromise on brand values through offering restricted ad formats. iSense breaks through this glass ceiling and frees the advertiser to deliver the full power of semantically targeted advertising to their users.

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The iSense technology


iSense is the result of an eight-year-old development project led by Professor Dr. David Crystal, one of the world’s leading linguists. The semantic classification of webpages takes place via our proprietary patented technology, the iSense „Sense-Engine™“. This technology, integrated with ad pepper media's ad-serving technology, uniquely places our clients in a position to deploy state-of-the-art technology with no disruption to working practices.

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iSense offers you a comprehensive suite of products, designed to maximise the value of your content.

What iSense can do for you >>

  • Revolutionary semantic targeting technology
  • A unique ability to make content visible, however diverse
  • Enhance revenue return of each and every page

iSense enables your campaign to be targeted to the true context of every webpage. Deliver your campaigns with substantially higher relevance and efficiency.

What iSense can do for you >>

  • Higher ROI by semantic Targeting
  • Target broad or specific context from over 2500 categories
  • Block your ads from appearing against controversial content
Welcome to Targeting 2.0